Marketing Portfolio

My expertise extends globally, with a hands-on approach to strategic growth, brand awareness, demand generation, and partnership development.

Career Overview


+10 years of experience in Marketing leadership roles across the globe


With over nine years of diverse experience, I’ve honed my craft in traditional and digital marketing across multiple industries. From leading initiatives in marketing agencies and not-for-profit organizations to driving growth in start-up tech SaaS B2B and B2C platforms, I’ve left my mark in education, wellness and mental health, and insurance sectors.

I thrive in fast-paced startup environments and renowned big corporations, always leveraging my tech savvy, creativity, and business acumen to deliver impactful results.

Ily Ponce en oficina

In my most recent role at EY Canada’s BMC Team, I’ve spearheaded our developer teams to triumph, focusing on website-related projects. I’m instrumental in amplifying audience engagement, fostering connections, and generating leads through seamless digital omnichannel experiences, spanning from web management to campaign execution.

Areas of Expertise

My expertise spans diverse marketing realms, from crafting compelling brand stories to executing data-driven digital campaigns. With a focus on brand, digital and strategic innovation, I’ve excelled in driving brand growth across multiple channels.

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Brand Marketing

I’ve built strong brand relationships and fostered loyalty through strategic brand advocacy.

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Digital Marketing

I’ve crafted advanced digital strategies and managed paid media for maximum impact. With expertise in website and app development, I’ve oversaw projects from planning to launch and collaborating with external agencies.

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Events Marketing

I’ve organized unforgettable brand experiences globally, fostering enduring connections and elevating brand equity. My track record speaks volumes, enhancing brand awareness and maintaining alignment with market trends.

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Marketing Consulting

I offer comprehensive brand audits and strategic solutions tailored to elevate your brand. My expertise lies in pinpointing marketing inefficiencies, refining strategies, and implementing innovative solutions. I focus on amplifying your brand’s resonance, engagement, and conversion potential.

Connect With Me!

Let’s collaborate and create something extraordinary together. Reach out today and let’s bring your vision to life.