Event Marketing
I have more than nine years of experience bringing people together by crafting unique and unforgettable experiences for various brands worldwide.
Overview
My expertise spans diverse marketing realms, from crafting compelling brand stories to executing data-driven digital campaigns. With a focus on brand, digital and strategic innovation, I’ve excelled in driving brand growth across multiple channels.
Recent Examples
2021-2023
AIDE Canada
During my time at AIDE Canada as a Marketing Manager (December 2022 – March 2023), I led all event cadence processes for the annual by-invitation conference for industry leaders and game changers. Additionally, I established the in-house coordination and logistics for their monthly webinar program, in partnership with their national hubs across Canada, connected to the autism community.
Format and Type: In-person closed conference for deputies | Attendees: 80 | Frequency: Once a year | Press Release: access here
AIDE Canada
Format and Type: Virtual Webinar | Event Platform: Vimeo/Smartlink | Attendees: +150 per webinar | Frequency: Bi-weekly
APOLLO INSURANCE
During my time at APOLLO Insurance (August 2021 – October 2022), I led the event cadence process for more than 40 in-person and virtual events. These included regional meet-ups, tradeshows, sponsorship golf tournaments, partnership activities, monthly webinars, product launches, seasonal conferences, and events focused on wellbeing and recruitment.
Format and Type: Virtual Recruitment Fair | Event Platform: ON24 | Attendees: +250 | Frequency: Once a year
APOLLO Insurance
Format and Type: Virtual Webinar | Event Platform: ON24/ Cvent | Attendees: +2500 per month | Frequency: Once a month
APOLLO Insurance
Format and Type: Hybrid Sponsorship Conference | Frequency: Once a year
APOLLO INSURANCE
Format and Type: In-person Tradeshow | Frequency: Quarterly
APOLLO INSURANCE
Format and Type: In-person activities | Attendees: +60 per month | Frequency: Once a month
Past Examples
2016-2020
Time2Talk
During my time at Time2Talk (January 2019 – July 2021), I led the event cadence process for two online summits and more than 12 monthly webinars. My responsibilities included shaping public relationships with strategic partners, affiliates, and stakeholders, as well as securing over 40 strategic partnerships in e-commerce, spanning nutrition vendors, wellness, meditation, coaching, and yoga programs.
Time2Talk
Format and Type: Virtual Webinars | Event Platform: Zoom Webinars | Attendees: +100 | Frequency: Once a month
World Happiness Fest
During my time at World Happiness Fest (January 2019 – January 2020), I led the event cadence process for two online summits and more than 12 monthly in-person happenings. I have a proven track record of successfully producing online events, attracting over 10,000 participants, leading a team of more than 50 volunteers around the globe, and incorporating bilingual communication across all platforms.
Format and Type: Virtual Summit | Event Platform: Zoom Webinars | Attendees: +2400 | Frequency: Once a year
World Happiness Fest
Format and Type: Virtual Summit | Event Platform: Zoom Webinars | Attendees: +2400 | Frequency: Once a year
Medita México A.C.
During my tenure at Medita Mexico (September 2015 – January 2019), I led the event cadence process for over 100 in-person events, successfully attracting more than 125,000 participants. I led a team of over 20 staff members and 15 volunteers.
Format and Type: In-person Summits | Attendees: +3,200 | Frequency: Twice a year