Brand Marketing
10+ years of experience helping brands build long-lasting relationships with their target personas and creating strategies to establish a strong brand helping foster brand advocacy and loyalty.
I understand the essential components that every great brand has by providing strong strategies that help out my clients cleary define:
- Foundation: A description of what your business is — who you are, what you offer, and to whom.
- Values: Share the ideals that their brand represents — what to stand for?
- Promise: Uncover their offering and key message.
- Identity: Visuals for the business — “look and feel” such as logo, brand graphics, colors, fonts, and images.
- Differentiation: Uncover the USP to be at the top of mind.
- Positioning: Analyze quality and price.
- Voice: What to say and how you say it. Including tagline, positioning statement, brand promise statement, key messages, and marketing copy.
- UX: How to interact with the products or services and align them with the branding.
